Lets start with a simple thought
You ever look at something you just bought – like a hoodie, a phone case, or that snack from the supermarket aisle – and think, “Wait… why did I actually buy this?”
Same.
That one simple thought messed with my head more than I expected because the answer wasn’t always need or logic. Sometimes it was the way the product was shown. Or how the ad felt. Or how it made me feel about me.
That thought became a rabbit hole – and this blog is me still falling in.
The first lightbulb moment
It happened randomly during my first year of college. I came across this YouTube video breaking down Apple’s product launches. Not even kidding – I watched it 3 times back-to-back.
I wasn’t even that into tech.
But the way the video explained how Apple made people want there products, how they used timing, minimalism, storytelling, even the silence between words – it was like I unlocked a hidden layer of how the world works.
That video opened the door to an entire new world of marketing and consumer psychology which I never knew existed.
Wait, this is actually a whole field?
I started noticing patterns everywhere.
- How some colors made me trust a brand more?
- The time when I clicked on that ad and ignored others?
- Why I felt FOMO from something I didn’t even care about yesterday?
Turns out, this wasn’t just “random behaviour” it was all studied. Brands were literally designing our decisions using psychology and it wasn’t evil or manipulative (most of the time), it was just… smart.
That’s when I learned about consumer psychology – aka the science of how we think, feel, and behave as buyers.
So, why start a blog?
I started reading articles, watching breakdowns, following creators, trying to explain it to friends (some got it, some smiled and nodded). Eventually, I realized I needed a space to process all these thoughts, ideas, learnings, and half-baked theories.
This blog is that space.
I’m not writing to “teach” – I’m writing to figure things out with you. This is where I document my journey, share the cool theories and experiences I encounter, and hopefully, connect with people who are just as curious as I am about why we do what we do when we shop, scroll, or follow.
What will you find here?
Think of it like this: It’s the fun side of marketing – the human side.
You’ll find:
- Breakdowns of ad campaigns or brand strategies.
- Simple explanations of marketing concepts.
- Psychological reasons behind why we trust certain faces.
- Thoughts on content, social media, branding, and storytelling.
- Maybe even experiments and thoughts I’m testing out on my own.
Basically, this blog is like my brain’s notes app – but way more readable.
Who is this blog for?
- Students trying to figure out if marketing is their thing.
- Creators or startup folks wanting to understand why things click.
- Curious minds who enjoy asking, “why do we do that?”
- Anyone who wants to learn along with someone who’s still figuring it out too.
No gatekeeping here, no jargon and no “guru” energy. Just real talk.
Lets explore together
So yeah, that’s why I’m doing this.
Because the way brands and people interact is genuinely fascinating – and the more we understand it, the better marketers we become.
If this sounds interesting to you, stick around. Drop a comment, send a message, or even send your favourite ad for us to break down together.
Let’s decode why we buy what we buy – one blog at a time.
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